You'd be hard-pressed to find a conversation about the new Nest Cam this week that doesn't include some form of unrest about the subscription portion of the product. Aside from the additional monthly cost, there's a significant chunk of users out there that don't understand why it is Nest doesn't offer the ability to manage Nest Cam locally, including storage the user might already own.
The answer to this question can be found in the features baked into Nest Aware, the not-quite-obligatory subscription service so many are unhappy with. A quick look at the features offers a lot of insight into why Nest Cam, and the Dropcams that came before it, is a cloud-only platform.
It's easy to get lost in "why can't they just" when talking about a product.
As users, we frequently mistake "cloud services" as code words for online storage and easy access. It's not entirely our fault, cloud storage is the service most commonly talked about in the consumer space. Cloud computing, where multiple servers in a data center somewhere process local data so your single local machine doesn't have to, is an entirely different set of technologies. Nest works hard to make it look like their services happen effortlessly, with a user interface that lets the user feel in control. At their core, however, Nest services need some help from the Internet in order to be useful, and relying on third-party services isn't always an option. In the case of Nest Cam, more specifically the Nest Aware service powering the camera, relying on a third party would be disastrous.
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